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"McChurch" or "My Worldview's OK, Your Worldview's OK"

1/25/2010 | Share this article:

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Image by borkur.net via Flickr

America is adrift in a sea of propaganda. Depending which brand of propaganda you like best, you tune in dutifully, become convinced that They are evil and We are good. Everything that They say is false, everything that We say is true. I use the word "brand" to refer to our favorite forms of propaganda purposely, because that's technically what information has become. In a media saturated world, which is conversely a world predicated on advertising, everything is about the "brand." This is why a football stadium can be named after a bank, or a shaving cream, or any number of things which have nothing to do with football. As long as you create a brand, and then create brand awareness, you are successful.

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