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Sex Sells - Even in church

1/13/2009 | Share this article:
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Madison Avenue, looking north from 40th StreetImage via Wikipedia
As Madison Avenue has shown us, sex, with the right mix of pop culture and edge can sell almost anything –Coca Cola, the Joker—or, as it turns out, the theological equivalent of either.

By Valerie Tarico

This weekend's NYT Magazine featured a piece by Molly Worthen about Seattle megachurch Mars Hill: "Who Would Jesus Smack Down?". The article, like the church itself, leads with titillation. And as in the church itself, the titillation is an opener for Calvinism – the kind of fundamentalism that says we are all utterly depraved, doomed to eternal torture – except that the God of Calvin has chosen a lucky inside group for salvation.

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